The Story Behind Keep Track: Why We Built an App for the Way People Really Work
Every business has a story. Ours started with a simple observation: running your own business shouldn’t be so complicated.
For millions of freelancers, creatives, entrepreneurs and self-employed professionals, the freedom of working independently comes with a long list of responsibilities.
There’s the work itself, of course. But there’s also everything happening behind the scenes.
Managing clients. Keeping track of jobs. Sending invoices. Recording expenses. Organising receipts. Following up on payments. Understanding what’s coming in, what’s going out and what’s actually being earned.
Individually, these tasks might seem straightforward. Together, they can become overwhelming.
And that’s the problem we set out to address.
The Reality of Working for Yourself
Being self-employed can be incredibly rewarding.
You get to build something around your skills, make your own decisions and create opportunities on your own terms.
But independence also means taking responsibility for the business side of your work, often without the support systems available to larger organisations.
A photographer might be juggling several shoots and outstanding invoices. A hairstylist may be managing bookings, travel expenses and payments from different clients. A consultant could be working across multiple projects, each with its own deadlines and financial arrangements.
Different professions, similar challenges.
And while there are plenty of tools available, information can still end up scattered across spreadsheets, emails, notes, folders and separate apps.
The result? More time spent on administration and less clarity about how the business is actually performing.
We believed there had to be a more connected way to manage it all.
One Place for the Everyday Essentials
The idea behind Keep Track was to bring the practical parts of running a business together.
Not to make business management more complicated, but to make it easier to understand.
Jobs and clients shouldn’t feel disconnected from invoices and payments. Expenses shouldn’t be forgotten because a receipt has disappeared into a bag or photo gallery. Important documents shouldn’t take ages to find.
And understanding your finances shouldn’t require piecing together information from several different places.
Keep Track was developed around these everyday challenges.
By bringing together tools for managing jobs, clients, invoices, expenses, documents and financial information, the app aims to help people spend less time searching and more time focusing on their work.
Built Around Real Working Lives
One thing became clear as Keep Track took shape: no two businesses operate in exactly the same way.
Some people work with a handful of regular clients. Others manage dozens of individual projects.
Some invoice after completing a job. Others agree fees in advance or manage different payment arrangements.
Some are just starting out, while others have been self-employed for years.
We wanted Keep Track to be useful across different professions and stages of business.
That meant thinking beyond a single type of freelancer and recognising that people need different tools as their businesses develop.
It’s why the app brings together several areas of business management rather than focusing on only one task.
Making Financial Organisation More Accessible
You shouldn’t need to be a financial expert to understand the basics of your own business.
Knowing what you’ve earned, what you’ve spent and what you’re still owed is fundamental to making informed decisions.
Yet these figures aren’t always easy to see when information is spread across different systems.
Keep Track is designed to give users a clearer view of their business activity, helping them organise records and access financial information more easily.
The aim isn’t to replace accountants or professional financial advice.
It’s to help people arrive at those conversations better organised, with a clearer understanding of their own numbers.
Starting With the Essentials, Thinking About the Future
Building a useful product means recognising that it doesn’t have to do everything on day one.
Our priority has been to establish the core tools that help people manage the everyday demands of working independently.
From there, Keep Track can continue to develop through feedback, practical improvements and a better understanding of what users need.
We see the app as something that should evolve alongside the people using it.
Whether someone is managing their first few clients or running an established business, our ambition is to make Keep Track a reliable part of their working routine.
And while our initial focus is on the UK, our longer-term vision is to support independent professionals across different markets.
More Than an App
Ultimately, Keep Track is about something bigger than invoices, receipts or reports.
It’s about helping people feel more organised and in control of the businesses they’re building.
Because behind every self-employed professional is someone making decisions, taking risks, managing responsibilities and working towards something important to them.
Those people deserve tools that support their ambitions rather than adding to their workload.
That’s what we’re working to create.
Keep Track. One app. Total control.
Discover a simpler way to manage your business.